Hot dog franchise owners benefit from Wienerschnitzel’s ownership of iconic soft serve frozen dessert brand
When you invest in a new Wienerschnitzel franchise, you don ’ thymine precisely get to be a depart one iconic trade name with a 60-year bequest of making people glad, you get to be a contribution of two. In 2003, the Galardi Group, parent company and franchisor of the Wienerschnitzel trade name, bought the fabled soft-serve stigmatize Tastee-Freez – and the results couldn ’ t have been sugared for our franchise partners !
Tastee-Freez, founded in 1950, is beloved by millions across the nation – and for good reason. The iconic gentle serve freeze dessert post is beloved for its celebrated soft-serve ice cream cones, which can be hand-dipped in chocolate or orange, covered in sprinkles or served complain. not lone does every Wienerschnitzel franchise placement offer soft-serve cones, but we besides offer delicious shakes, root beer floats, banana splits, previous fashioned ice-cream sundae, orange cream shakes, and Freezes, which are soft-serve blended with Oreo ’ s®, M & M ’ s®, or Reese ’ s® Peanut Butter Cups .
Unsurprisingly, Tastee Freez products have been an enormous reach with our millions of fans, and have been an evenly enormous tax income generator for our franchise owners .
“ Wienerschnitzel and Tastee-Freez are actually a perfective peer, ” says Ted Milburn, Director of Franchise Development with Wienerschnitzel. “ Tastee-Freez is an iconic brand that millions of people love and connect with – and what goes full with a chili dog than a soft-serve cone or a tremble ? In the last few years, Tastee-Freez has become a nice uptick for store sales. From a marketing perspective, it ’ sulfur evenly advantageous, as we have the opportunity to produce fun new items that make our customers excited to come back. It ’ s a win-win for both our franchise owners and their customers. ”
Americans love soft-serve
If you ’ ve noticed that soft-serve seems to be everywhere these days, you ’ rhenium not alone. Nostalgia is a driving power in consumer behavior, and because soft-serve can ’ t be made at home or bought in the storehouse, the restaurant industry is taking notice :
“ Soft serve international relations and security network ’ deoxythymidine monophosphate ice skim, ” writes Eater, in an article entitled, “ Why is soft Serve on So many Restaurant Menus ? ” “ Typically, it ’ s made without eggs and with stabilizers, and it must be made with a soft serve machine. The machine injects air out ( easy serve is at least 50 percentage air, technically called overrun ) into a establish that contains at least 10 percentage milk fatten per FDA guidelines. The car freezes the concoction at a temperature a few degrees warmer than hard-packed ice cream, which, combined with the greater proportion of vent, give piano serve its key signature texture. And because balmy serve is machine-made, it ’ randomness reproducible. It will always be the right texture and temperature, and fair about anyone can pull the lever to promptly fill a cup with impertinently churned dairy. This is dessert a lanthanum hour. ”
No other brand does soft-serve better than the trade name that pioneered the concept. Soft-serve frost cream was pioneered by Leo Moranz, an inventor, and Harry Axene, an entrepreneur, who came in concert in 1950 to market a revolutionist raw soft-serve pump and deep-freeze which far exceeded the technology of any existing equipment, allowing for faster service and a higher quality, great-tasting product.
Within five years after the first deep-freeze was sold, walk-up apartment stands bearing the Tastee Freez name opened across the country to sell cones and ice-cream sundae to the public. Moranz and Axene allowed stands to use the Tastee Freez diagnose in exchange for economic rent paid on the soft serve pump needed to operate each deep-freeze .
Wienerschnitzel franchise owners get to serve the legendary Tastee Freez
“ We ’ re in the occupation of making people glad, ” Milburn says. “ When you bite into a chocolate-dipped cone, or you wash down a hot cad with a wag, you ’ re going to walk out of our restaurant feeling actually good. This is what our franchise owners get to witness day-in and day-out. This is a business that makes people felicitous, it ’ s a occupation that creates memories – and what could be better than that ? ”
Ready to invest in a Wienerschnitzel franchise?
With open territory, fresh store designs, and a modern generation of nostalgia-driven consumers, Wienerschnitzel is a desirable investment for an entrepreneur who wants to bring the best taste hot frump on the planet to their community. With industry-leading digest, a prove clientele model, and 10 years of continual same-store sales increases, the time to invest in a Wienerschnitzel franchise is now !
